Golden Ratio (or golden section or several other names) is considered a great discovery in mathematics, but most often associated with aesthetics of any form factor. It's been used by architects, artists, designers and others in order to derive a pleasing balance to a form. Needless to say, it's a formula useful to web designers as well.
This magic number is used to proportion just about anything in a design, be it a column width ratios, font size increments, logo or image proportions etc. This is of course not to say, that you either go golden or else. But for the most part it is almost impossible to believe how universal (and successful) this number has been...for centuries. In other words, if in doubt ... stick to it.
For more insight on the origins and use of the golden ratio see:
1. Wikipedia or
2. Golden Number or
3. Golden Ratio
This magic number is used to proportion just about anything in a design, be it a column width ratios, font size increments, logo or image proportions etc. This is of course not to say, that you either go golden or else. But for the most part it is almost impossible to believe how universal (and successful) this number has been...for centuries. In other words, if in doubt ... stick to it.
For more insight on the origins and use of the golden ratio see:
1. Wikipedia or
2. Golden Number or
3. Golden Ratio
...
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